Rhetoric in Anti-piracy Ad

The creators of this ad made certain assumptions about the audience when they produced this video. They start the video with a girl downloading a movie online. They then start making claims about her, but they are actually appealing to digital natives. They claim that she wouldn’t steal a car, which is probably a safe assumption. It is only an assumption however. They are assuming that viewers are law abiding citizens. While that would be nice, not everyone follows the law. I also think they did a poor job of backing up their claims. You see people doing the acts that are illegal and basically getting away with it. Do you see police chasing them or them getting arrested? Nope, maybe this is why this video seems so ineffective.

The lack of ground and evidence in this video make the warrants very hard to see. I think the warrants are that everyone knows that stealing is wrong. They try and connect car theft and stealing a purse to piracy, and it is somewhat ineffective. I think it’s different because they aren’t the same type of crime. There is no personal connection when someone pirates something, it is just convenient. I think connecting to personal crimes could have been more effective if they had shown the people getting caught.